To create products that work better than other competing brands we include exceptionally more of the most effective active ingredients. We relentlessly work on our formulas no matter how well they work to make them even better.
We realized early on that most repellents on the market have as little as 1% active ingredient in them. This means that only 1% of the product your buying is effective at repelling, while the rest is simply filler or "inactive" ingredients. We include more active ingredients, (sometimes up to 3X industry standard) while only including ingredients that are most effective.